Insights

What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.

Annelise Larson 11/14/12 Annelise Larson 11/14/12

[CASE STUDY] Digital Marketing for Indie Film: Karen Lam & Stained

A case study on how a Canadian genre filmmaker built direct relationships with horror fans, used audience data to challenge assumptions, and treated personal brand as a long-term audience asset.

[CASE STUDY] Digital Marketing for Web Series: Seth on Survival/My Lupine Life

A case study on how a Canadian kids’ web series used an app, transmedia storytelling, and offline word-of-mouth to build repeat engagement beyond the episodes themselves.