We are building policy for a media ecosystem that no longer exists.

The future of media belongs to two kinds of audience: deeply local and globally digital. Policy is built for neither.

veria.ca is an audience strategy and research practice led by Annelise Larson. We bridge the gap between legacy media, digital creators, and public policy, translating the realities of modern audiences into strategic opportunity.

Legacy Media

Film and television systems were built on established pathways for development, financing, and distribution. Those pathways no longer guarantee connection with audiences.

Digital Creators

Digital creators are building direct relationships with audiences, often without access to the structures, resources, or business frameworks needed to maintain and grow their enterprises.

While these storytellers are doing the ground-level work, institutions, governments, and funders are the ones tasked with solving these systemic problems.

That is where veria.ca comes in. We provide the foundational research, policy guidance, and strategic insight that institutions need to make informed decisions. By translating how audience is actually built and sustained today, we help organizations understand what is working in emerging creator spaces and how to apply those lessons to future-proof the entire screen media industry.

About Annelise

Annelise Larson sits at the rare intersection of legacy media, digital creators, and public policy. As a strategic translator, she bridges the gaps between these distinct ecosystems, turning audience realities into actionable strategy.

Through veria.ca, she brings a unique intersection of cross-sector experience to organizations navigating the shifting screen:

  • 31+ years in digital knowledge and marketing

  • 17+ years in audience research, development, and solo entrepreneurship

  • 15+ years of teaching, speaking, and writing

  • 14+ years in legacy media-making (film and TV)

  • 9+ years driving government research projects and participating in think-tank consultations

As an international speaker, researcher, and strategic advisor bridging Canada, the US, the UK, the EU and beyond, her foundational work includes:

  • Major Policy Reports: Cultivating the Canadian Creator Economy (2026), Navigating the Shifting Screen (2025), Futureproofing Canadian Film (2022), and Thanks COVID! (2021).

  • The STORY+AUDIENCE Podcast: Conversations bridging the gap between legacy storytelling and digital audience realities.

Let's connect if your institution, government body, or media organization is looking for a speaker, researcher, or strategic advisor to help you navigate the shifting screen.