The audience is the missing link in how Canada’s film, television, and creator ecosystems connect and grow.
What I do
I am Annelise Larson. I connect the digital creator economy, legacy media (film & television), and public policy through audience insight. My work helps:
CREATORS
Build & sustain audiences
FILM & TV
Reach audiences in a fragmented landscape
FUNDERS & INSTITUTIONS
Adapt to changing audience behaviour
POLICYMAKERS
Design programs that reflect how media works today
Why this matters
Audience behaviour has fundamentally changed how stories are discovered, engaged with, and shared.
Digital creators build audiences before and alongside their work. Film and television have traditionally built audiences after production, through marketing and distribution. That model is broken.
As platforms fragment and attention shifts:
films and series struggle to find and retain audiences
creators operate outside traditional systems to reach global audiences
institutions are working to support both, often with different assumptions
The result is a growing disconnect between how stories are made, how they reach audiences, and how they are supported.
My role
I act as an intermediary between systems that don’t always align.
I translate:
creator-led audience development into film and television contexts
film and television industry practices into the realities of digital audience behaviour
policy objectives into how audiences actually discover and engage with content
The goal is alignment between how stories are created, financed, distributed, and experienced.
Selected work
The Department of Canadian Heritage
Research on digital-first creators and cultural policy
Navigating the Shifting Screen: Connecting Canadian Films to Audiences in 2025 and Beyond
Telefilm Canada
Futureproofing Canadian Film: Working Towards a Sustainable Feature Film Ecosystem
Thanks COVID! 15 Lessons for Film Distribution from the First Wave
Audience Strategy & Research
Supporting hundreds of film, television, and digital-first creators across Canada, the US and Europe
Get in touch
Please reach out to Annelise Larson of veria.ca for research, strategy, or speaking
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”