About Annelise Larson
Audience research, strategy, and development for a media landscape in motion.
Annelise Larson sits at the rare intersection of legacy media, digital creators, and public policy. As a strategic translator, she bridges the gaps between these distinct ecosystems, turning audience realities into actionable strategy.
Through veria.ca, she helps organizations navigate the shifting screen media landscape by drawing on:
31+ years in digital media, strategy, and marketing
17+ years in audience research, development, and solo entrepreneurship
15+ years of teaching, speaking, and writing
14+ years in legacy media-making (film and TV)
9+ years leading government research projects and participating in think-tank consultations
As an international speaker, researcher, and strategic advisor working across Canada, the US, the UK, the EU and beyond, her foundational work includes:
Major Reasearch & Policy Reports: Cultivating the Canadian Creator Economy (2026), Navigating the Shifting Screen (2025), Futureproofing Canadian Film (2022), and Thanks COVID! 15 Lessons for Film Distribution from the First Wave (2021).
The STORY + AUDIENCE Podcast: Conversations bridging the gap between legacy storytelling and digital audience realities.
Articles & Reality Checks: Ongoing thought leadership and commentary, including the new "Audience Reality Check" series, published on LinkedIn and in key industry publications.
Looking for help making sense of audience change?
If your organization is rethinking how to help your stories reach audiences, how success is measured, or how funding and strategy can better reflect audience reality, let’s talk.