The following is a selection of the standard digital marketing, audience developmentm and strategy services provided by veria.ca for our clients in the media and culture sectors. We will work with you to find the right combination to meet the needs and goals of your business and/or your film, television, web series or other creative work.
Audience & Market Research (To Find Your Audience)
The Language Bible
One of the most important elements of online audience development and intelligence is an understanding of the language ecosystem relevant to a production. There is a wealth of this kind of data available online through keyword and hashtag research. This will be undertaken & used to create a language bible that will provide a handy reference as to which phrases & keywords should be used throughout all assets generated for your media project to find, attract & engage audience.
The Big Online Picture: Digital Market Research
This document provides a snapshot of key audience demographics and a thorough big picture assessment of the online landscape for your media project, to give an understanding as to which relevant niche audiences will care about the story and be most likely to share and spread the word. It will also include key digital influencers, communities and conversations for each target audience that can be used to guide and inform a more successful digital strategy.
Digital Strategy (To Attract Investment)
The Whole Application Package: Digital Market Research & Strategy
This document provides everything you need, from a digital perspective, for funding applications to the Bell Fund, Canada Media Fund, Independent Production Fund, Telefilm or provincial organizations. You will get market research as well as specific elements required for the application and suggestions for a unique audience led strategy (beyond a website, Facebook & Twitter) that should help funders & other investors get excited about your project.
Crowdfunding & Audience Building Strategy
Planning a crowdfunding campaign? This document will help you better understand the best practices of crowdfunding to increase your chances of fundraising success and, even more importantly, help you grow a long term audience for your project and body of work. It will help you answer the three most important questions any crowdfunding campaign must communicate: 1) Why THIS project? 2) Why THIS team? and 3) Why NOW?
Discoverability & SEO Services (To Get Found)
Search Engine Optimization (SEO)
Our SEO services will help you improve your presence on the search engines. We have over 20 years of experience & know the best practices to help the content you create be more easily found. We work with your website developer or help you craft the language of written content or write titles, descriptions and tags for videos and other content assets. We know what it takes to be search friendly, which will give you a competitive advantage.
Online Advertising
Whether leveraging search & video ads on Google and YouTube, relevant social networks like Facebook, or email and other paid opportunities, we know how to get you the best return on investment. Our approach to targeting, setup, testing and management of these paid opportunities will help maximize online paid promotion and discovery. It is grounded in micro-targeting specific audiences and developing the creative to which they will best respond.
Other Discoverability Tactics
Besides the opportunities created by the search engines and online ads, there are many ways for your work and company to be found online. We will find and help you create moments of discovery for the audiences you need to reach. We also can undertake the important and time-consuming work that needs to be done to enter data into key linked open database ecosystems and to get listings on Wikipedia, IMDb and other authority websites.
Audience Development & Community Management (To Grow a Fandom)
Social Media Management
Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn and other social networks are important tools for reaching and engaging relevant audiences. But they can be very time consuming activities that can eat up more of your marketing budget than they should. Each project requires a different combination of these tools to reach the right target audiences and each platform requires a different set of best practices. We can use our knowledge and expertise to help you be strategic and more effective whether you choose to keep the work inhouse or outsource.
Content & Experience Creation & Curation
Most conventional one off (feature film) or episodic (television or web series) narratives only have so much story to go around. To truly grow a fandom requires more…more content, more value, more story or information, more opportunities for interaction. We will work with your creative team to create or support the creation and curation of this additional content. And find ways to add long term value to your audience that can bring them with you from project to project, increasing your value as a storyteller and as an investment.
Digital Audits & Analytics (To Get Data Smart)
Digital Audit & Competitive Review
This document is most suitable for screen media companies at the corporate level or for a project with an established history looking to improve and create a plan for the future, especially if you are planning a website redesign. It includes a comprehensive audit of all current web presence as well as a comparison as to how you currently stack up against the competition. This is a great way to keep an eye on the big picture of what you have achieved to date and the goals you can and should set for the future.
Metrics Reporting, Analysis & Case Studies
To get the most out of any digital strategy requires ongoing accountability and understanding. Nothing does that better than regular reporting and analysis of the data generated by all parts of your online presence. Which campaigns or pieces of content performed the best? Which bombed? How close are we to important milestones or goals and what can we do to improve our efforts? All of these questions and more can be answered and/or provide shared learning for the sector (which we desperately need).
Teaching & Mentorship (Learn with Annelise)
Digital Marketing Workshops & Coaching
Our founder’s passion for teaching and mentoring is unmatched. Whether you are interested in attending a workshop or presentation she is giving (online or in the real world) or want some guided coaching around digital marketing and long term business strategies, check out the educational resources and opportunities at StorypreneursUnite.com.