Discoverability Is Not Enough. Canada Needs Desire.
The CRTC’s new discoverability decisions recognize that Canadian and Indigenous stories need to be findable and visible. But visibility is not the same as desire. This Audience Reality Check looks at why metadata matters, why AI search raises the stakes, and why Canada needs audience infrastructure that helps stories reach people with meaning, momentum, and measurable learning.
Navigating the Shifting Screen in an Era of Policy Reform
As Canada’s screen sector enters a rare moment of policy reform, the Navigating the Shifting Screen report argues that Canadian films need more than support for production or visibility. They need flexible audience pathways, stronger community infrastructure, better data, and systems designed to help stories reach people where they already are.
The New Audiovisual Panel Is a Vital Step, But We’re Still Building Policy for a System That No Longer Exists
Canada is modernizing its screen institutions, but the bigger challenge is modernizing the assumptions underneath them. Audience Reality Check #1 explores why future-ready policy must bridge legacy systems, digital creators, and the real ways audiences are built today.
2020 Storypreneur Working Group gets to work!
Launched during the strange uncertainty of 2020, the first Storypreneur Working Group brought six storytelling teams together to test a practical, audience-first approach to relaunching creative projects with renewed strategy and momentum.