Insights

What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.

We Make Movies. Fandom Grows Between Them.
audience reality check Annelise Larson audience reality check Annelise Larson

We Make Movies. Fandom Grows Between Them.

Filmmakers do not need to become influencers. They need the ability to identify, earn and activate audience relationships. Through the Canadian examples of Middle Life, Nirvanna the Band the Show the Movie and Indie Game: The Movie, this Audience Reality Check explores how fandom creates leverage, and why our film system needs infrastructure capable of meeting that momentum.

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Banner photo by Stephen McFadden on Unsplash