Insights
What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.
A $600 Million Lifeline Will Not Save a Disconnected System
Canada’s screen sector is fighting over who pays for Canadian content. But the deeper question is what kind of audience system that money will build. A $600 million lifeline may buy stability, but without shared data, audience research, metadata, release-pathway learning, and community connection, it will not create transformation.
Banner photo by Stephen McFadden on Unsplash