Insights
What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.
When Canadian Culture Becomes a Trade Barrier
The collapse of Canada-U.S. trade talks exposed a fight over who controls the pathways connecting Canadian stories with audiences. Discoverability matters, but cultural sovereignty depends on supporting the full journey from a story’s first encounter to a lasting audience relationship.
Banner photo by Stephen McFadden on Unsplash