Insights

What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.

Annelise Larson 10/30/26 Annelise Larson 10/30/26

They’ve Built the Audience. Can Canada Catch Up?

Canadian digital creators have built audiences, but the support for the businesses behind their work is still catching up. Drawing on my research and recent developments here and abroad, I look at what it would take to help those audience relationships become a lasting foundation for Canadian creative businesses.