Insights
What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.
What Is Audience Infrastructure?
What remains after a release campaign ends? Audience infrastructure is the lasting capacity to connect people with Canadian stories and sustain those relationships over time. New funding approaches offer an opportunity to invest in the work that continues between projects.
The New Theatrical Is Not a Run. It Is a Relationship.
Streaming sold audiences convenience. The new theatrical must offer something home viewing cannot: intimacy, participation and a reason to gather. As Telefilm introduces more flexible production and marketing guidelines, Canadian filmmakers have an opening to build theatrical pathways around specific audiences, trusted communities and relationships that last beyond a single screening.
Banner photo by Stephen McFadden on Unsplash