A $600 Million Lifeline Will Not Save a Disconnected System
Canada’s screen sector is fighting over who pays for Canadian content. But the deeper question is what kind of audience system that money will build. A $600 million lifeline may buy stability, but without shared data, audience research, metadata, release-pathway learning, and community connection, it will not create transformation.
Discoverability Is Not Enough. Canada Needs Desire.
The CRTC’s new discoverability decisions recognize that Canadian and Indigenous stories need to be findable and visible. But visibility is not the same as desire. This Audience Reality Check looks at why metadata matters, why AI search raises the stakes, and why Canada needs audience infrastructure that helps stories reach people with meaning, momentum, and measurable learning.