Insights
What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.
![[CASE STUDY] Digital Marketing for Television: Battle Castle](https://images.squarespace-cdn.com/content/v1/5d90cb1ac0c3565f1247aacb/1570410737357-REONED18IKEGHEUXBDCH/battle-castle.png)
[CASE STUDY] Digital Marketing for Television: Battle Castle
A case study on how a Canadian factual television series used social media, audience data, internal production knowledge, and broadcast timing to create an early model for social TV audience development.
Banner photo by Stephen McFadden on Unsplash