Playback Op-ed: Canadian Screen Policy Must Rethink Audience Approach

Making a Canadian film available doesn’t mean it has reached the people most likely to care about it. In this May 20, 2026 op-ed for Playback, Annelise Larson argues that audience strategy belongs at the beginning of a project. She calls for flexible release pathways and measures of success that reflect each film’s cultural purpose, backed by shared learning across the sector.

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