Insights
What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.
Navigating the Shifting Screen in an Era of Policy Reform
As Canada’s screen sector enters a rare moment of policy reform, the Navigating the Shifting Screen report argues that Canadian films need more than support for production or visibility. They need flexible audience pathways, stronger community infrastructure, better data, and systems designed to help stories reach people where they already are.
The New Audiovisual Panel Is a Vital Step, But We’re Still Building Policy for a System That No Longer Exists
Canada is modernizing its screen institutions, but the bigger challenge is modernizing the assumptions underneath them. Audience Reality Check #1 explores why future-ready policy must bridge legacy systems, digital creators, and the real ways audiences are built today.
Banner photo by Stephen McFadden on Unsplash