![[CASE STUDY] Digital Marketing for Web Series: Seth on Survival/My Lupine Life](https://images.squarespace-cdn.com/content/v1/5d90cb1ac0c3565f1247aacb/1570409376711-AI217YCO9UVY7J8DAMPJ/Seth-on-Survival.jpg)
[CASE STUDY] Digital Marketing for Web Series: Seth on Survival/My Lupine Life
A case study on how a Canadian kids’ web series used an app, transmedia storytelling, and offline word-of-mouth to build repeat engagement beyond the episodes themselves.
A case study on how a Canadian kids’ web series used an app, transmedia storytelling, and offline word-of-mouth to build repeat engagement beyond the episodes themselves.