Annelise Larson 5/8/13 Annelise Larson 5/8/13

[CASE STUDY] Digital Marketing for Transmedia: The Lizzie Bennet Diaries – Pt. 1

A case study on how a digital-first adaptation used transmedia storytelling, character accounts, social sharing, and fan participation to build a deeply engaged audience around a familiar storyworld.

Annelise Larson 11/28/12 Annelise Larson 11/28/12

[CASE STUDY] Digital Marketing for Television: Battle Castle

A case study on how a Canadian factual television series used social media, audience data, internal production knowledge, and broadcast timing to create an early model for social TV audience development.

Annelise Larson 11/14/12 Annelise Larson 11/14/12

[CASE STUDY] Digital Marketing for Indie Film: Karen Lam & Stained

A case study on how a Canadian genre filmmaker built direct relationships with horror fans, used audience data to challenge assumptions, and treated personal brand as a long-term audience asset.

Annelise Larson 10/31/12 Annelise Larson 10/31/12

[CASE STUDY] Digital Marketing for Web Series: Seth on Survival/My Lupine Life

A case study on how a Canadian kids’ web series used an app, transmedia storytelling, and offline word-of-mouth to build repeat engagement beyond the episodes themselves.