Discovering a Business Model in the Data – VIFF Industry Presentation
5 Things Wrong with the Canadian Film Industry (& How to Fix Them)
Why Crowdfunding is Marketing & Not Financing
[CASE STUDY] Digital Marketing for Transmedia: The Lizzie Bennet Diaries – Pt. 2
A follow-up case study on what audience measurement, crowdfunding, and fan response reveal about converting deep engagement into support, sustainability, and long-term audience value.