Insights

What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.

Annelise Larson 5/5/20 Annelise Larson 5/5/20

Career Building: Episode 104: STORY + AUDIENCE podcast

Annelise Larson 4/28/20 Annelise Larson 4/28/20

Development: Episode 103: STORY + AUDIENCE podcast

Annelise Larson 4/21/20 Annelise Larson 4/21/20

The Power of Specificity: Episode 102: STORY + AUDIENCE podcast

Annelise Larson 4/13/20 Annelise Larson 4/13/20

Announcing the new STORY + AUDIENCE podcast

Annelise Larson 10/15/17 Annelise Larson 10/15/17

[CASE STUDY] Digital Marketing for Web Series: SPIRAL

Web series, fandom, actor-led audience activation, Instagram, community management. The article focuses on how the project worked with actors’ existing fandoms, especially from shows like The Next Step, Riverdale, Make It Pop, and Rookie Blue, and how the strategy shifted once the team understood where those fans were active.

Annelise Larson 3/14/17 Annelise Larson 3/14/17

The Creative Brain vs. the Marketing Brain

Annelise Larson 11/24/16 Annelise Larson 11/24/16

My #DigiCanCon Thoughts: Audience, Data & Diversity

Annelise Larson 5/11/16 Annelise Larson 5/11/16

The Importance of the Discoverers (aka the Audience)

Annelise Larson 10/5/15 Annelise Larson 10/5/15

Discovering a Business Model in the Data – VIFF Industry Presentation

Banner photo by Stephen McFadden on Unsplash