Insights

What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.

Annelise Larson 4/21/26 Annelise Larson 4/21/26

The New Audiovisual Panel Is a Vital Step, But We’re Still Building Policy for a System That No Longer Exists

Canada is modernizing its screen institutions, but the bigger challenge is modernizing the assumptions underneath them. Audience Reality Check #1 explores why future-ready policy must bridge legacy systems, digital creators, and the real ways audiences are built today.

Annelise Larson 8/13/20 Annelise Larson 8/13/20

2020 Storypreneur Working Group gets to work!

Launched during the strange uncertainty of 2020, the first Storypreneur Working Group brought six storytelling teams together to test a practical, audience-first approach to relaunching creative projects with renewed strategy and momentum.