Insights
What changes when we start with audience? Annelise Larson examines how people find stories and what makes them care enough to stay, connecting audience relationships with the wider questions facing screen media and cultural policy.
Playback Op-ed: Canadian Screen Policy Must Rethink Audience Approach
Making a Canadian film available doesn’t mean it has reached the people most likely to care about it. In this May 20, 2026 op-ed for Playback, Annelise Larson argues that audience strategy belongs at the beginning of a project. She calls for flexible release pathways and measures of success that reflect each film’s cultural purpose, backed by shared learning across the sector.
Banner photo by Stephen McFadden on Unsplash