The New Theatrical Is Not a Run. It Is a Relationship.
Streaming sold audiences convenience. The new theatrical must offer something home viewing cannot: intimacy, participation and a reason to gather. As Telefilm introduces more flexible production and marketing guidelines, Canadian filmmakers have an opening to build theatrical pathways around specific audiences, trusted communities and relationships that last beyond a single screening.
Discoverability Is Not Enough. Canada Needs Desire.
The CRTC’s new discoverability decisions recognize that Canadian and Indigenous stories need to be findable and visible. But visibility is not the same as desire. This Audience Reality Check looks at why metadata matters, why AI search raises the stakes, and why Canada needs audience infrastructure that helps stories reach people with meaning, momentum, and measurable learning.
The New Audiovisual Panel Is a Vital Step, But We’re Still Building Policy for a System That No Longer Exists
Canada is modernizing its screen institutions, but the bigger challenge is modernizing the assumptions underneath them. Audience Reality Check #1 explores why future-ready policy must bridge legacy systems, digital creators, and the real ways audiences are built today.